Services

Search Engine Optimization

Search Engine Optimization is a constantly evolving discipline based on hard work, smart keyword strategy, and carefully-crafted, user-first copy. When technical, on-site and off-site optimization come together, the payoff is your strongest channel for new visitors and high-intent shopping sessions.

Blending tools and technology with 15 years of e-com SEO experience, Eight Oh Two has the expertise, the copy chops and the vertical experience to position your business where it matters most in digital.

Hard-working, best-practice strategies custom tailored for your unique brand.

On-Site SEO

Most elements of a webpage influence search engine rankings. It is crucial to optimize these SEO assets effectively on every page to paint a deliberate, keyword-focused picture for Google that says this page is an authoritative resource for said keyword and should rank well. Content should be composed with relevant, valuable and unique copy that is attractive to search engines (properly optimized) but, more importantly, to visitors. Likable, shareable content that elicits user-generated comments and off-site buzz will always win in search.

We understand the importance of brand voice and style. Our in-house copy team writes brand copy for some of the most notable names in retail. We never keyword stuff — we craft authoritative content for users while also showing Google what it wants to see.

Technical SEO

Overcoming technical hurdles can be challenging for any size business, and the larger the enterprise, the more moving parts there are to consider for SEO. Our team of SEO professionals can identify and prioritize website changes and enhancements that will have a strong impact on overall rankings.

Our in-house development team can make these changes or work with your existing dev team for efficiency. We are well versed in front- and back-end development across all of the top e-commerce platforms.

Off-Site SEO

Off-site SEO is about building external signals that promote your website and establish trust value through relevant, quality content and high-value backlinks, mentions and citations. Google is looking for off-site signals that your content is authoritative.

Enter 10X content and content marketing. Today, these strategies must be a big part of any meaningful SEO campaign. Click here to learn more.

Enterprise-level SEO has many factors to consider. Contact us today to talk about why we are the agency to supercharge this channel for you!

Under very challenging conditions, they have helped us acquire a large and growing customer base. Our return on ad spend is far in the black, even when you net out marketing costs, agency fees, material cost of goods and shipping. We are delighted.
Simply Organic
Lefebvre, Director, E-Commerce

Eight Oh Two delivers amazing SEO initiatives that led to an increase in site traffic and session growth. The team is communicative and responsive, conducting weekly meetings to discuss strategy, which secures ongoing engagement.
The Company Store
Clotilde Bedoya, Head of Marketing

It always feels like we are a top priority for them, no matter how big or small the issue.
Pure Hockey
Matt R.

The successes we’ve seen and their professionalism has made them our firm of choice for nearly 5 years.
Frames Direct
>Bill F.

Under very challenging conditions, they have helped us acquire a large and growing customer base. Our return on ad spend is far in the black, even when you net out marketing costs, agency fees, material cost of goods and shipping. We are delighted.
Simply Organic
Lefebvre, Director, E-Commerce

Eight Oh Two delivers amazing SEO initiatives that led to an increase in site traffic and session growth. The team is communicative and responsive, conducting weekly meetings to discuss strategy, which secures ongoing engagement.
The Company Store
Clotilde Bedoya, Head of Marketing

Proven Results

Online revenue for clients in 2023: > $1B
Client retention over the last 4 years: 94%
Years of collective SEO experience: 135
Average ROAS improvement for new clients: 85%

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